Josefin Lövdahl is a PhD Student in the Sustainable Product Development research team in the Department of Strategic Sustainable Development at Blekinge Institute of Technology (BTH), Karlskrona, Sweden since August 2021. Her research focus is on clarifying what to analyze and how sustainability should be measured in the early phases of the product innovation process to strategically support companies in their decision-making. Josefin has a M. Sc degree in Chemical Engineering and Sustainable Energy Systems from Chalmers University of Technology, Gothenburg, Sweden.