Rachael Gould

Rachael Gould

Biträdande lektor

rachael.gould@bth.se

Department of Strategic Sustainable Development, Room H453A

+46 (0) 455-385563

The human side of sustainable development - researcher & teacher

My aim to help companies to integrate sustainability considerations into their design work, whether designing a game, an AI system or a physical product. This also includes working together with other educators to ensure that students get the education that they need to contribute to their future employers and to society.

How can we achieve both digitalisation in the service of sustainability and sustainable design of digital systems? How do you incorporate sustainability into design decisions and still make good decisions?
How can you support people to change their behaviour to become more sustainable?
These are the questions that I help to answer, both through research together with industry and through university education.

Projects & Publications

Ongoing project
Strides - Strategic innovation and design for sustainability
Spirit - Sustainable Product Innovation for Rewarding Transformation